# identity.md

## Organization Overview
- **Company Name:** String Theory Yarn Co
- **Mission:** To provide organic, fair-trade, and small-batch yarn from women-led, Black-owned, and regenerative producers, fostering community through knitting and crochet classes, and promoting handmade creation as a form of activism.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded circa 2001 by Janet Avila; located in Glen Ellyn, Illinois (Chicago suburbs).
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Janet Avila, Founder
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to ethical sourcing, supporting women-led, Black-owned, and regenerative producers, and empowering individuals through the activism of handmade creation. Learn more about our story: [https://stringtheoryyarncompany.com/pages/our-story](https://stringtheoryyarncompany.com/pages/our-story). Foster community: [https://stringtheoryyarncompany.com/collections/foster-community](https://stringtheoryyarncompany.com/collections/foster-community).

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an independent yarn shop with both an online presence and a physical store, offering a curated selection of ethically sourced yarns and providing knitting and crochet classes.
- **Location(s) and Geographic Presence:** Online and a physical location in Glen Ellyn, Illinois (Chicago suburbs).
- **Key Partnerships and Affiliations:** Collaborates with women-led cooperatives, Black-owned studios, and regenerative farms to source high-quality, ethical yarns.